A unique skillset stemming from an innate understanding of both commercial and creative worlds.
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Some common methods of engagement
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You're navigating a significant marketing overhaul or rebrand.
Sometimes you just need an objective party with the right experience to navigate you through the waters of change in marketing direction. This could be in the form of something like an organizational rebrand, or through an overhaul of your marketing systems and methodology.
You're in a transition and require an Interim CMO or strong Marketing Leader
Times of change in any business are difficult to navigate. Whether you're looking for an Interim CMO or someone to determine needs for the organization moving forward, this is something I'm well equipped to managed and bring the benefit of an outsider's perspective. I can help you find and hire the right team to grow your business.
You want to scope building an app or software
Planning to develop an app or software? My background in co-founding a tech start-up is invaluable for scoping out your project. I ensure that your vision is transformed into a viable product, aligning design and development with your commercial objectives.
You're looking at re-developing an app or software product
If you're considering a redevelopment of your existing app or software, my expertise is crucial. I can help refine your product to better meet your business needs, ensuring that the new version is not only technologically advanced but also commercially viable.
You want to produce a documentary or video advertising campaign
As a passionate storyteller with a background in video production, I specialize in creating compelling documentaries and video advertising projects. My approach is tailored to each project, ensuring your story is told effectively and resonates with your audience.
You're preparing to launch a new product into the market
If you're in the early stages of ideating a new product to go to market, it's the perfect time to engage me from a marketing perspective. Working through critical elements such as branding, positioning and a thorough go-to-market plan sits squarely within the wheelhouse of what I can deliver for your business.
Business Shareholder or Director
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Fractional CMO Consultancy
October 2023 - Present
As your Fractional CMO, we provide the strategic leadership and expertise of a Chief Marketing Officer without the full-time commitment. Leveraging our deep understanding of marketing, we craft tailored strategies that align with your business goals, drive growth, and offer cost-effective solutions.
Video Production Agency
We believe the full impact of video can only be realised when you take a strategic approach. We ensure the idea is developed into a concept that aligns with your brand strategy – whether a one-off piece, or a series of productions for your platforms. There are no cookie-cutters in our kit bag. We believe every brand has a unique story to tell and we create content that drives connection from your audience to your story – on social, broadcast and digital spaces.
Alcazar Systems
Software Company
January 2021 - Present
Alcazar Systems is an early-stage startup that transforms the landscape of professional growth and talent management. Their solutions blend advanced technology with insights into career development and employee performance, catering to modern businesses and professionals. They emphasize personalization, continuous learning, and data-driven strategies to enhance workplace productivity and individual career trajectories.
Marketable Video
Video Production Company
January 2014 - September 2021
Marketable Video was my first video production company and creative business, in 2021 we merged with PR & Content agency, Greenpoint, and formed the Greenpoint Productions arm of the business.
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Hexanova
Web Design & Development
October 2023 - Present
Working on various digital project with designers and developers by serving as a Product Manager responsible for building business cases, conducting research and stakeholder interviews, creating user personas and shaping the overall user experience.
Scale Facilitation
Investment Manager
September 2021 - Present
Headed up and launched an internal creative agency, DSF, which included pillars across marketing, strategy, brand, web, communications, PR, video & animation. Developed systems and structures, as well as recruited their team of 20 creatives and strategists.
Reflect Forward
Social Enterprise
March 2019 - July 2023
Led strategy and digital communications for their campaigns including: overall positioning and brand, digital campaigns and website development. Helped the founder and CEO raise their profile within the media and industry.
