Creative execution,
commercial insight.
Startups and growing businesses don't need highly siloed specialists on day one; they need a versatile engine. I act as the foundational go-to-market leader for organizations that need to move fast. From high-level commercial strategy to hands-on execution across web, video, and product - I build the systems that get you to market and scale.
Available globally, based in the Americas.
The Generalist Advantage
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"A jack of all trades is a master of none, but oftentimes better than a master of one."
My career is built on the second half of that quote. My background spans marketing, video production, web & software development, graphic design, and AI product development. For an early-stage business, this means you don't need to hire five different agencies or freelancers to get off the ground. I operate independently to shape your overarching strategy, and then I roll up my sleeves to execute the foundational pieces - whether that’s building the site, cutting the video, or launching the campaign.
The Work
Skills & Strategy Alignment
Software Company
Zero-to-One Product Launch
The Challenge: Bringing a complex, early-stage tech product to market requiring a blend of technical development, user experience design, and strategic messaging.
The Execution: Operating as a cross-functional engine, I straddled product and marketing. I acted as the Product Manager to guide development, designed and built the web presence from the ground up, and advised on the foundational content strategy needed to clearly communicate the software’s value proposition to B2B clients.
Stealth AgTech Startup
Agricultural Technology
Marketing Operations
Foundational Marketing & Creative Hub
The Challenge: Establishing the initial brand footprint and digital presence for an early-stage, stealth agricultural technology company. They needed high-quality, diverse marketing assets ready for launch, but without the overhead or bottleneck of hiring a multi-person department or multiple external agencies.
The Execution: Operated seamlessly as an autonomous, one-person internal marketing engine. I blended strategic oversight with hands-on, multidisciplinary execution across graphic design, video production, and comprehensive website strategy. This ensured the startup had a cohesive commercial narrative and the foundational visual assets required for public launch and investor conversations.
Global Investment Firm
Internal Creative Agency
Financial Services
Internal Agency Build & Operations
The Challenge: In-housing a massive volume of creative and strategic marketing needs for a fast-paced global investment firm, requiring the rapid establishment of an entirely new, fully functional operational department in New York City.
The Execution: Spearheaded the launch and scaling of a full-service internal creative agency from the ground up. I designed the foundational systems and structures and recruited a high-performing team of 20 cross-functional creatives and strategists. Under my leadership, the agency successfully delivered across diverse pillars, seamlessly handling marketing strategy, brand identity, web development, PR, and video animation.
Early-Stage
Consumer Sports App
Sports Technology Product
& Commercial Strategy
End-to-End Product & Go-To-Market Strategy
The Challenge: Transforming an early-stage sports tech concept into a compelling, consumer-ready product. This required bridging the gap between highly technical software development, intuitive user design, and a consumer-facing brand strategy to stand out in a competitive app market.
The Execution: Operated as the central axis between the product build and commercialization. I guided the software development with a strict focus on UX/UI design to ensure a frictionless user experience. Concurrently, I defined the overarching commercial strategy - designing the core brand identity, building the marketing website, and establishing the digital frameworks required to drive user acquisition and market launch.
Creative &
Production Agencies
Agency Growth & Operations
Agency Scaling & Strategic Content Operations
The Challenge: Scaling a boutique creative business into a full-service production partner capable of servicing top-tier national brands, which required building robust operational systems, driving B2B customer acquisition, and elevating the sales strategy.
The Execution: Founded, scaled, and successfully merged a commercial video production company with a broader PR and content agency. I spearheaded the strategic operations, marketing, and sales that drove customer acquisition across high-value sectors. On the execution side, I directed and produced high-impact video assets—from deep-dive case studies to broadcast campaigns—for national sports organizations, tourism boards, and major property developers, ensuring all creative output mapped directly back to commercial objectives.
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